Read success stories about the Media and Communication sector from the West Virginia Physical Activity plan!
One person can only do so much on their own. So, in January 2026 Active SWV’s First Workplace Wellness monthly newsletter was published to support Active SWV’s network.
Media appeals to people of all ages, demographics, and economic status and has the capability of reaching West Virginians in their homes, schools, workplaces, and in transit. Media plays an important role in promoting physical activity and its related health benefits through consistent evidence-based, culturally relevant, targeted, hard-hitting messages. This promotion should be done through the communication of stories, programs, and events that promote and encourage physical activity across the state of West Virginia. The various media platforms used should include both social media and traditional media (i.e., television, radio, newspapers, printed materials, billboards).
By increasing media communication of physical activity-related content and encouraging West Virginians to become more active, media professionals can reinforce healthy decisions and challenge residents of all ages to engage in physical activity for its related
health benefits. Media professionals must provide a voice and raise awareness for physical activity efforts across the state while at the same time enabling individuals to collaborate across geographic regions and societal sectors.
